Q: Instead of GO VEG should we be saying GO HUMANE?
The world will never be totally vegetarian so why not rally meat eaters to be more concerned with where their meat comes from and what kind of inhumane conditions the animals live in? If we can't change the meat eaters, why cant we change the animal raisers?
A: If you tell people that all they have to do is buy happy meat ("humanly" killed dead animals) that's all they will do, at most.
However I like many other people believe that non-human animals do not deserve to be the property of humans. Or if you prefer, we have the responsibility to treat sentient beings (animals capable of awareness, which is the vast majority of them by the way.) in a way that respects their interests in not being treated as property. To properly respect this interest one must be vegan. Indeed veganism must be the moral baseline of the animal rights movement if this movement is to mean anything. *key point* If animal rights means dead animals, animal rights means nothing.
No matter how "nicely" an animal is treated before he or she goes to slaughter they all go to the same slaughterhouse. All food animals, "happy meat approved", or conventionally produced end up in the same condition, dead.
Simply put, if you take animal interests seriously you become vegan and you respect those interests. Killing animals, no matter how "nicely" is not respecting their interest in continued existence. The campaigning you speak of is the business of meat eaters. Vegans such as myself will stick to reducing demand by creating more vegans.